The "unMaHal deals" (AirAsia's ads war?)
woke up today, check my email, and guess what, another AirAsia newsletter... this time i noticed something that i never expected to see.. no its not about the "RM1" price for a flight, it's about the 'hidden message' they're trying to tell us.. i believe everybody notice it. check out the screenshot below..
(click for full screenshot)
do you see what i see? the name of their campaign is unMaHal deals.. and surprisingly, they highlighted the M and H letter. hahahahha! with one look, i know these people are reffering to Malaysia Airlines, which happened to use the letter MH in all their latest ads campaign, to represent Malaysia Hospitality.
okay... i dont know whats going on between these 2 airlines, but i think this ads gonna be a silent war between advertisers. i dont know who started it, i think it's AirAsia. so guys, please alert with every ads from these 2 airlines. lets see how far this will goes... heheheh!
CLASSIC ADVERTISEMENT WAR
i guess all of you have seen this, but for those who haven't, this is the most popular example of an Advertisement War. (you gonna love this!)
1) it's all started when BMW post this ads, which is dedicated to Audi..
2) and then, Audi respond back...
3) haha! and then suddenly, Subaru menyampuk, mau juga ikut2..
4) and finally, Bentley Chairman gave his last word to end the 'ads war' crap..
damn thats classic.. hahahha!
Comments
Malaysian companies can't go very far with ad wars, it's against the law. Notice we always use Jenama X against some other brands? That's because we can't directly address our competitors' products. But this should be interesting to see.
Posted by: Lorna | March 10, 2008 11:16 AM
The thing is... Air Asia is currently operating using its pricing strategy... Compared to MAS, yang very Mahal... In terms of price, of course Air Asia menang lah... MAS only menang in terms of full services lah... Price sensitive customers have gradually increased, and of course lah, they look for low fares sebab janji sampai destination. In terms on punctuality, Air Asia still needs to find the solution lah... Unlike LCC in developed countries such as North America and Europe, Asian market still di immature stage... Only able to capture 2% of the market.
I guess Digi, Celcom, and Maxis also ada buat pricing wars in term of ads before this... They did not mention the name, but they represent the company using color or price offered... If the law permits the usage of NAME... Mimang smart lah especially the promotion and marketing strategy... Dioranglah paling bising tu buat kerja 'menghentam'...
Pai, kanapalah ko ngam ngam kasi taruh topik yang tengah sia paning kapala buat pasal assignment LCC... Wahahahahah~
Posted by: Davelynne | March 10, 2008 1:49 PM
oh ya... now i remember... betul tu, telco provider pun ada ni ads war dulu, hahaha! ada dua barisan, 1 line ramai orang, 1 line lagi 5 org jak, then text dia "why only 5 if you can have more?". kebetulan time2 tu 1 of the telco offer plan Activ5, low rate utk 5 org terdekat.. hahaha! best tu kalau bleh cari, simpan dlm archive. :)
ko buat assignment pasal lcc ka? good luck la aa...
Posted by: P'Jal![[TypeKey Profile Page]](http://www.pairacy.com/nav-commenters.gif)
|
March 10, 2008 2:05 PM
Cool post! I like the car ads war. hahaha... Bro, check out my Audi/Iron Man post --- http://dinoza.lifeinborneo.com/?p=115
Posted by: impedius | April 11, 2008 1:52 PM